The world’s biggest search engine is increasingly using algorithms to help it rank websites and deliver ads more effectively.
Google searches, which include hundreds of billions of results a day, can be less accurate than they used to be because of the growing power of robots, a report by the US technology consultancy IHS Markit says.
This is causing more problems than it solves.
The report, titled Search Engine Accuracy: The Challenge, said that robots have become increasingly powerful, and that more than half of search results are now not accurate or misleading.
In addition, “Google’s algorithmic tools and systems are failing to predict the quality of search ads or other products”.
These issues are creating a “growing problem of mis-targeting” to customers, according to the report.
A survey of search engines showed that the quality and accuracy of search queries was falling.
The report comes as the search industry is being watched closely by regulators, who are looking at whether the companies are making enough money from their own websites to be able to pay for them.
Google said in a statement: “We continue to invest aggressively to improve our search technology, and we’ve been taking steps to mitigate any mis-usage.
It added that the company was also working on ways to “ensure that we continue to deliver quality products”. “
While we’re working on addressing the overall quality issue, we will continue to make improvements as needed.”
It added that the company was also working on ways to “ensure that we continue to deliver quality products”.
The report said that search results can be unreliable because of different factors, including the way people search on different platforms.
The most common errors are incorrect keywords and duplicate pages, but the most important are spelling mistakes and inaccurate data about a site.
Google has been accused of misusing data from its search results to target advertisements to its own advertisers, which have had an impact on its profits.
The company has also come under fire for its behaviour in the face of government and other public scrutiny, with investigations into its advertising practices and privacy practices.